Vacation Rental Owners and Property Managers: Ever wonder what to tell your guests when they say they are “afraid” to book direct?

Big booking websites can’t bamboozle Millennial & Gen Z travelers forever. We posed as a cabin owner and asked ChatGPT this question:
“Hi ChatGPT, I’ve been told by some younger guests that they fear booking cabins directly with vacation rental owners because websites like vrbo and airbnb tell them it is not “safe”. However, guests have been booking vacation rentals directly with the owners for decades, well before the internet even existed. How can I tell my guests that it is actually safer to book directly with me? Plus, I’m a professional when it comes to promoting the things to do in my area – Vrbo and airbnb don’t live here, but I do.

HERE’S THE REPLY FROM CHATGPT:

Absolutely, it’s completely understandable that guests might have concerns, but there are many solid reasons why booking directly with you is a safe and beneficial choice. Here’s how you can communicate that:

1. Personal Touch and Local Expertise:

• Remind them that you are the local expert. Websites like Airbnb and VRBO might not have the insider knowledge about your area that you do.
• Highlight your ability to provide personalized recommendations tailored to their interests, ensuring they make the most of their stay.

2. Direct Communication:

• Emphasize the direct line of communication. Booking directly means they can reach out to you easily with any questions or concerns.
• Mention your prompt responses and willingness to assist before, during, and after their stay.

3. Cost Savings:

• Let them know that booking directly often means avoiding additional fees charged by third-party platforms. It’s a win-win—they get the same great experience without the extra cost.

4. Flexibility and Special Requests:

• Point out the flexibility you can offer. Direct bookings may allow more room for negotiation on check-in/out times and special requests, creating a more personalized experience.

5. Trustworthy Reviews:

• Share positive reviews from previous guests who booked directly. Genuine testimonials can build trust and showcase the positive experiences others have had.

6. Secure Payment Processes:

• Assure them of the security of your payment processes. If you have a secure and reliable payment method in place, let them know that their financial information is handled safely.

7. Local Ownership:

• Emphasize the fact that they are supporting local business. As a cabin owner living in the area, their booking directly contributes to the local economy.

8. Exclusive Offers:

• Consider offering exclusive perks for direct bookings, such as discounts, additional amenities, or special packages. Make them feel like they’re getting a unique and valuable deal.

9. Build Personal Connections:

• Showcase the human side. Let them know you’re not just a faceless entity but a fellow traveler and enthusiast who understands their needs.

10. Showcase Your Professionalism:

• Highlight your professionalism in managing bookings and providing a seamless experience. Share any relevant credentials or certifications you have.

Remember, building trust is crucial. Provide clear information, showcase your professionalism, and assure them that booking directly with you is a decision that enhances their overall experience.

Then we followed up with this second question to ChatGPT (we’re referencing our WI site, but we have 12 regional sites):
“As a Wisconsin cabin owner, I know I can list on websites like vrbo and airbnb, but my goal is to maximize direct bookings so I can maximize my rental revenue. Does it make sense to list on these big booking websites and ALSO list on websites like RentWisconsinCabins.com that encourages booking directly with owners and local managers?

HERE’S THE REPLY FROM CHATGPT:

Yes, it makes sense to list your cabin on both big booking websites like VRBO and Airbnb, as well as on niche platforms like RentWisconsinCabins.com that encourage direct bookings. Here’s why:

1. Maximize Visibility:

• Listing on major platforms like VRBO and Airbnb gives you exposure to a large audience actively searching for vacation rentals. This can significantly increase your visibility and attract potential guests.

2. Tap into Different Markets:

• Each platform caters to a diverse audience. By listing on various platforms, you have the opportunity to tap into different markets and reach a broader range of potential guests.

3. Establish Credibility:

• Presence on well-known platforms can add credibility to your rental. Guests often trust booking through recognized platforms due to their established reputation.

4. Leverage Direct Booking Platforms:

• Listing on platforms like RentWisconsinCabins.com allows you to tap into a market that specifically encourages direct bookings. This can help you build a loyal customer base and maximize revenue by avoiding third-party fees.

5. Diversify Revenue Streams:

• Having your cabin listed on multiple platforms diversifies your revenue streams. In case of fluctuations or changes in the industry, you have different sources contributing to your income.

6. Optimize Marketing Strategy:

• Utilize different platforms to complement your marketing strategy. Major platforms may attract guests looking for convenience, while niche platforms appeal to those seeking a more personalized and local experience.

7. Capture Local Audience:

• Platforms like RentWisconsinCabins.com may attract a local audience who prefers to book directly with owners. This allows you to establish a connection with guests who value the local touch and may become repeat visitors.

8. Strategic Pricing:

• Implement strategic pricing to balance the fees associated with major platforms. You can adjust your rates accordingly to account for the fees on those platforms while offering competitive rates for direct bookings.

9. Build Direct Booking Incentives:

• On your own website or through direct booking platforms like RentWisconsinCabins.com, you can offer exclusive incentives to guests, such as discounts, special packages, or additional amenities. This encourages guests to book directly with you.

10. Adapt to Market Trends:

• Stay adaptable to changing market trends. Monitor the performance of your listings on different platforms and adjust your strategy based on where you see the most success in terms of bookings and revenue.

Remember to effectively manage your listings and respond promptly to inquiries on all platforms to provide a positive experience for potential guests, regardless of where they discover your cabin.

OUR TAKEAWAY: We will proceed full steam ahead with growing our regional websites that help vacation rental owners, resort owners, and property managers boost their direct bookings. Owners/managers of all sizes should consider a diversified marketing approach that includes supporting regional websites that promote: #bookdirect.

We hope you found inspiration, insights, and a touch of joy within these words. Your thoughts matter, so share them with us in the comments below. Don’t forget to subscribe for more adventures and musings. Connect with us on [Facebook] for weekly doses of Cabin Time vibes.

Cheers to growth, learning, and the beauty of the journey!

The Team at ItsCabinTime.com!

#itscabintime #bookdirect #nobookingfees